After the pandemic, people weren’t interested in diving into new long-term relationships; they just wanted casual hook ups. And even though Match is a brand rooted in love and commitment, we embraced this change, encouraging people to enjoy the moment while reassuring them that we’d be here when they were ready for something deeper.
Did I lick a bunch of actual paper to try and get this effect? You’ll never know. But also, yes.
***get vaccinated, follow CDC guidelines and only lick consenting strangers
Banza is made from chickpeas, so you can eat it every single night and only ever feel good about yourself.
I’ve had the pleasure of working with Banza for a few years now, creating all sorts of fun stuff—from commercials to cookbooks and everything in between. (package design? swag? web design? photoshoots? you better believe it!)
I’ve also had the pleasure of eating their frozen pizza, which is the best frozen pizza on the planet. Period.
Films directed by: Aleks Kingo, Produced by: Tinygiant
For over a century, women and their allies have marched for progress at the Women’s March in DC, proudly holding signs of hope, strength, and equality. I was one of the artists asked to concept and design posters for Johnnie Walker to distribute as part of their “Keep Walking” campaign.
My designs were featured in Vanity Fair, the Washington Express, and exhibited at the New York Historical Society throughout Women’s History Month.
Traditional pennies don’t make sense. $1.2 million worth of pennies go missing every year because people just don’t want to deal with them. By encouraging people to transition their physical pennies into stablecoins such as USDC (which can be redeemed 1:1 for US dollars and won’t lose their value… or end up in a random water fountain somewhere) we can all make $0.01 useful again.
To bring awareness to our campaign to make the penny useful again, we made limited edition NFTs and a penny hat, which once you connected your wallet and got your NFT, you could get the hat for the low low price of… 1 penny.
Women in tech are making that change — they’re breaking barriers and making money while doing it. There are plenty of reasons we want to encourage young women and nonbinary folks of all backgrounds to pursue careers in tech, but economic opportunity is a big one.
We designed this campaign to put real pioneers front and center, and celebrate their success with all the glitz and glamour these revolutionaries deserve. This is a reimagining of that campaign.
We kicked off Strawberry Season at Panera with a spot featuring the peak-season fruit alongside their limited-edition menu.
We also created a bag designed to the dimensions of our take away salads— the No Tip Tote™ . Because there’s nothing worse than spilling your salad.
Director: Cameron Harris, CDS: Andrew Curtis & Ben Morejon, Copywriter: Colby Spear
Reese’s is the best candy, no matter what holiday. All we needed to do was remind people of that. Not Sorry.
For the first time ever, Crown Royal wanted to advertise one of their most beloved products—Apple.
Rather than launching with conventional ads, we saw an opportunity to contribute to the culture surrounding the product. No headlines, no tagline, no key visual—just a focus on our audience and how we could give back. We transformed our media placements into canvases for genuine art, using our platform to uplift emerging artists.
I had the opportunity to work alongside the brilliant creative team on this one and was responsible for some of the OG design exploration and a few of the final visual treatments.
We created an intense campaign that was about to go live in March 2020… right when lockdowns first started… and no one needed intense ads. So we decided to redo everything to be a little more comforting. And there’s nothing more comforting than cheese and bacon.
Self-expression begins with feeling it all. The good, the bad, the indescribable, and everything in between. We worked with DKNY to create a campaign that invites you to dress to express it all, starting with a collective of influencers who wear what they feel.
We all use our phones in different ways. But no matter how you use yours, you need a network that can keep up.
The ask was to create a single idea personalized to 8 different audiences to test the effectiveness of different messages from Verizon. Instead of doing a broad A/B test and serving one winning ad across all of our audience segments, we found a way to dynamically test messages that all fit under one single idea to serve data-driven creative that feels personalized.
We made sixteen in the R/GA content studio. Here are three.
R/GA New York
Creative Directors: Jon Klien & Steve Giraldi
Copywriter: Jessica Joiner
Role: Concept, Art Direction
