Fast fashion has never been faster. It’s literally ruining the planet. We wanted to encourage people to shop their own closets instead.

So just in time for NY Fashion Week, we launched our own collection made entirely of upcycled looks, complete with tutorials and inspiration for creating sustainable fashion using existing materials from closets or thrift stores. We partnered with YouTube Shorts creators to design the looks and featured them at the forefront of all of our media buys.

2 x Webby Winner — Social, Fashion, Beauty & Retail

NYFW Takeover

During one of the biggest fashion weeks of the year, we took over NYC and transformed an abandoned SoHo storefront into a display space for the collection—built exclusively with repurposed materials.