For the first time ever, Crown Royal wanted to advertise one of their most beloved products—Apple.
Instead of launching with traditional looking ads, we decided to use the opportunity to add to the culture that already stands behind the product. No headlines. No tagline. No key visual. Instead of a traditional campaign, we thought about our audience and how we can give back to them. We turned our media buys into canvases for real art and our platform to support up-and coming artists.