For the first time ever, Crown Royal wanted to advertise one of their most beloved products—Apple.
Rather than launching with conventional ads, we saw an opportunity to contribute to the culture surrounding the product. No headlines, no tagline, no key visual—just a focus on our audience and how we could give back. We transformed our media placements into canvases for genuine art, using our platform to uplift emerging artists.
I had the opportunity to work alongside the brilliant creative team on this one and was responsible for some of the OG design exploration and a few of the final visual treatments.